Think and play like a pro

The client

Gotta Sports is the vision of several world class tennis professionals. Their approach to developing tennis athletes is unique and effective. Their goal for Gotta Tennis is to leverage technology used in other sports and other aspects of life to help tennis players of all levels. A mix of content that addresses sports psychology, tennis technique and tennis IQ.

The challenge

Design and develop the Gotta Tennis online coaching platform that delivers a mix of articles, videos, and tools to help tennis players improve all aspects of their game. The project required a significant amount strategy to address marketing plans, subscription models, user journeys, and tools to maintain the platform. And, how to present and teach complex tennis concepts to support player growth.

The solution

We designed and developed a marketing website on the WordPress content management system that integrated with several third-party marketing tools. The marketing website also integrated with the subscription-based platform that was built using Laravel and a robust library of Vimeo videos. We used Stripe as the payment gateway.