Smart online publishing
Creating opportunities for an online magazine
Cancer Today, published quarterly by the American Association for Cancer Research (AACR), is the nation’s leading magazine for cancer patients, survivors and caregivers. edgimo is proud to have been part of the team that redesigned the publication's website.
Since the first issue was published in 2011 there have been significant changes in technology and the way people use technology. Cancer Today recognized that it was time to update its online strategy, and take advance of the digital format and readership. edgimo's long time partner, AAJDesign, was hired to redesign the online magazine. We consulted with AAJDesign on the design, and then developed and launched the new website.
The scope of our services included establishing a development environment, finding an appropriate host, creating the user interface, migrating content, creating a publishing tools for the editorial staff, identifying appropriate third party tools, and launching the site. Answering questions like "should the website include podcasts, how can we improve our display advertising, does our site communicate well with search engines, can our readers find the content they want to read, and can we make it easier to publish content" were all part of the process.
We evaluated the existing process for publishing content and identified a variety of opportunities to make the process easier and faster. Our strategy included identifying common elements, minimizing clicks, and eliminating details that required memorization or references in order to publish articles.
Each issue of the magazine contains 15-20 articles. Our work also included migrating more than 400 articles from the archives to the new website. We wrote custom scripts to automate some of the migration, but each article had to be processed manually in order to conform with the approved style guide. Most importantly our collaborative approach to developing the site allowed the editorial staff to suggest improvements to platform along the way.
In the end, the new website positions Cancer Today for growth and empowers the publication to better serve its goal of raising public awareness of the truly breathtaking progress being made to save lives from cancer.